Internet Business Apps class: Fall 2007 preview

The award-winning Internet Business Applications class for MBAs is gearing up for its third offering in Fall 2007. It’s been gratifying to hear how our alumni have used this class to create really interesting career opportunities for themselves. I hope to highlight some of these techno-Dons in future posts.

The class flyer is available online, but some have been asking for more details.  The course will include these topics and skills:

  • An overview of modern Internet applications, and their business significance
  • A quick introduction to web pages and style sheets
  • How to connect to outside web services (such as PayPal, Amazon, and Skype)
  • Web hosting, FTP, and domain name registration
  • Google AdSense and Analytics
  • How to create and manage sophisticated websites without programming, using CMS (Content Management Systems)
  • Launching a WordPress blogging/community site, and customizing with freely-available themes and plugins
  • Launching a more sophisticated CMS-driven website, using either Drupal or Joomla
  • Using other important open source application categories, such as CRM (vTiger), forums (phpBB), wikis (MediaWiki), e-commerce (OS Commerce), and education/training (Moodle)
  • Online collaboration services, and community management basics
  • Podcast/video creation, RSS newsfeeds and syndication
  • Virtual world (e.g., Second Life) business applications

Please consider joining us! No programming or previous techie experience required.