http://www.jpedia.org/wp/archives/37 JP's work on the new internet, business, and society. Fri, 30 Jul 2010 23:13:49 -0600 http://wordpress.org/?v=2.9.2 hourly 1 http://www.jpedia.org/wp/archives/37/comment-page-1#comment-11 Tiffany Wed, 30 Jan 2008 01:33:52 +0000 http://jpedia.org/wp/archives/37#comment-11 I agree that the nation is "Mac Crazy" because it is new and innovative but I think it goes beyond that. My personal belief is that Mac is selling an image. The image is a cool and hip concept that captures a much larger market than others have been able to capture. Buyers of Mac are interested in this image and how it conveys it. Its like any other form of retail. This is whats "in" and people want to be seen as cool. I agree that the nation is “Mac Crazy” because it is new and innovative but I think it goes beyond that. My personal belief is that Mac is selling an image. The image is a cool and hip concept that captures a much larger market than others have been able to capture. Buyers of Mac are interested in this image and how it conveys it. Its like any other form of retail. This is whats “in” and people want to be seen as cool.

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